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Is your company under siege by counterfeit products and illegal knock-offs? Are your trademarks or patents being infringed? Are your marketing materials copied? Then mark your calendar and plan to tune in for a timely discussion on how to implement a legal strategy to protect your intellectual property—your company’s patents, trademarks, copyrights and trade secrets.

Lead by prominent IP attorneys with firsthand knowledge of the specialty aftermarket, this informative SEMA webinar will cover the basics, from deciding what IP needs protection to registering your IP with the proper government authorities and developing a plan to enforce your IP rights. The panelists will share valuable tips on working with United States Customs and other agencies to help stop the importation of counterfeit or infringing products. Time will also be set aside for your questions.

Why lose market share and profits due to IP infringement? Know your rights.

Title: Developing Strategies to Protect Your Intellectual Property 
When: Thursday, April 17, 2008 at 10 A.M.(PST)

Presenters: Robert J. Roby, Knobbe Martens Olson & Bear; Merritt R. Blakeslee, deKieffer & Horgan;  Stuart Gosswein, SEMA (moderator)

The SEMA webinar will include:

  • A quick IP primer discussing the different types of intellectual property: utility patents (protecting functions), design patents (protecting appearances), copyrights (protecting expressions), trademarks/trade dress (protecting source identifiers) and trade secrets (e.g., secret formulas, customer lists).

  • Tips on setting up your company’s IP budget and conducting a cost/benefit analysis on what to register (since not everything merits, or is eligible for, IP protection).  

  • Mechanisms for using your IP to protect your market share, such as license agreements, cease and desist letters, infringement lawsuits, Section 337 investigations, exclusion orders, U.S. Customs registration, private investigations, Internet enforcement, etc.

  • Suggestions on protecting your IP in a global economy: the difference between international and domestic registrations, protecting your IP when outsourcing, etc. 

Learn today, earn tomorrow.  Tune in on Thursday or lose your shirt to counterfeit/illegal knockoffs of your products.

For more information on SEMA webinars, visit

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly being added to the program, offering members the latest insight and practices from today’s leading speakers. All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

All previously conducted SEMA webinars are available to download anytime by clicking here. To view upcoming presentations that you can attend via the telephone and Internet, click here.