General Motors will focus on two key areas for its 2008 SEMA Show project vehicle programs: passenger car performance accessories and large SUV/pickups with full accessory programs from the accessories market.

Key passenger cars considered include the Chevrolet Malibu, Pontiac Vibe and G8, and Saturn Astra. Other GM product lines will be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval.

Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound), are requested and preferred over emailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

  • An introductory letter defining the theme of the project vehicle (i.e. appealing to which market segment) and its general content, vehicle need date, and project completion date.
  • A list of specific system upgrades including partnered sources, if appropriate. Please use the Excel formatted “Sheet B” which will be provided by calling Bob Kern as stated below.
  • A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2008 SEMA Show is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle if placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2009. Proposals with guaranteed interior booth space will be given preferred consideration.
  • An 8½ x 11 copy of a color rendering illustrating front and side appearance (composite 3/4 views acceptable) with the intended color and graphic scheme defined. If the interior will be significantly modified, an interior sketch is recommended as well. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2008 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern                        
SEMA Relations Manager           
Suite 100                
2382 Browning Dr.
Orion, MI 48360
phone: 313/667-6126
cell phone: 313/300-9471 (best access)
fax: 313/667-5001

Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, but no later than May 15, 2008. Approved projects will be requested to be completed no later than October 18, 2008.