Business Tools


Looking for some customer-building tips for you or your sales staff? Tune in to SEMA's webinar on March 20, for Dale Carnegie's "How to Sell Like a Pro! Part I."

It has been said that people buy from people they like and nobody teaches people skills better than Dale Carnegie. This important webinar is where you'll learn how to communicate value from a buyer’s point of view and gain the techniques that will help you develop credibility and build customer loyalty. Once put to the test in the real world, these tips will help you demonstrate the confidence you need to succeed in a sales career.

The presentation will be delivered at 10:00 a.m. (PST) by Richard Bonar of Dale Carnegie.

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly being added to the program, offering members the latest insight and practices from today’s leading speakers. All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

All previously conducted SEMA webinars are available to download anytime by clicking here. To view upcoming presentations that you can attend via the telephone and Internet, click here.

For additional information on the SEMA webinar program, contact Pat Talaska-Benson at