Business Tools


SEMA members: Join the SEMA webinar, “Building an Online Parts Presence: How to Use the Internet to Maximize Your Parts Business,” on Thursday, February 14, at 10 a.m. (PST), to gain insight on how your company can maximize business through the Internet.

Famous Rhodes, director of parts and accessories for eBay Motors, explores how to use the Internet to build a complementary sales channel for your parts inventory. According to January 2007 Nielsen/Net ratings, eBay Motors is the most visited automotive website on the planet with more than 12 million visitors each month. Tune in to this SEMA webinar to learn how you can use the Internet to reach more customers and gain more exposure to your aftermarket business.

Upcoming Webinar: The Product Information Exchange Standard (PIES) and What You Need to Know About It
Also, mark your calendar for our February 15 webinar, "PIES: What You Need to Know." No matter what side of the supply chain your company serves, keeping the flow of information moving is key to limiting paperwork, securing more business and lowering costs across the board. Synchronizing your data to an industry standard is the first step to making your data work for you.

SEMA endorses and uses the Aftermarket “PIES” product data standards. The Product Information Exchange Standard (PIES) is the best practice for the management and exchange of a tremendous variety of product-attribute information in the automotive aftermarket industry. Following an industry standard is the first step towards global data synchronization with trading partners, and this will yield increased sales, shorter new-product introduction cycles and lower operating costs. Presented by Ed Heon, CEO, DATAgility Inc., this webinar will cover the benefits of PIES and the steps needed to take your business to the next level.

Need More Info?
The driving force behind the association's goal of data synchronization in the industry is the SEMA Business Technology Committee (BTC). The BTC's mission is to help members adopt widely accepted industry data standards. This is accomplished by educating members through various SEMA outlets, including webinars, seminars, editorials, digital forums and articles. To access the tools you need to get started, click here.

SEMA's Webinar Program
The SEMA webinar program brings the world-class business seminars featured during the SEMA Show Education Week right to your desktop. Different business-building sessions are constantly being added to the program, offering members the latest insight and practices from today’s leading speakers. All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

All previously conducted SEMA webinars are available to download anytime by clicking here. To view upcoming presentations that you can attend via the telephone and Internet, click here.

For additional information on the SEMA webinar program, contact Pat Talaska-Benson at