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SEMA Manufacturing members are invited to participate in Toyota's upcoming Measuring Session for the top-selling Corolla S and Matrix XRS. Cameras are allowed. Both of the vehicles made their world premieres during the 2007 SEMA Show and the measuring session represents a continuation of SEMA's efforts to bring pre-launch vehicles from the OEMs to the manufacturer membership.

The 2009 Toyota Corolla represents the 10th generation of the perennial favorite. "We believe in the importance of the small-car segment," said Toyota Corporate Marketing Manager Tim Morrison.

WHAT: 2009 Toyota Corolla S and Matrix XRS Measuring Session; Toyota Motor Sales USA

  • All-new body styling and interior
  • New engines: 1.8L and 2.4L
  • Launch date: early 2008

WHERE: Toyota Service Development Center
2015 W. 190th St.
Torrance, CA 90501  
WHEN: Wednesday, February 6, 9:00 a.m.–4:00 p.m.

Sessions will be limited to 60 minutes. No more than three companies at one time, two persons per company.

REGISTER: Deadline is Friday, February 1. E-mail a response with time preference, name(s), company name, address, phone number and e-mail addresses(s) to

NOTE: Cameras are permitted

QUESTIONS: Bill Wolf, SEMA, 909/396-0289, ext. 177 or Sandy Conolly, ext. 155.