Specialty/performance tires often follow the custom wheel market, for when a consumer decides to upgrade the wheels on his or her vehicle, they typically opt to upgrade tires simultaneously. Specialty/performance tires generated an impressive $4.4 billion—12% of the specialty-equipment market's total retail sales—in 2006, according to SEMA research (performance tires are defined as S-rated or higher, 70-series or lower, bad weather-related, etc).
In the last decade, sales of specialty/performance tires nearly doubled, climbing from $2.36 billion in 1996.
For more on the custom wheel and specialty/performance tire market, check out the November 2007 issue of SEMA News, available online here.
Market Snapshot
Product Sales Trends Revealed in Latest SEMA State of the Industry Report
December 21, 2023 | Vol. 26, No. 51
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