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Toyota Corporate Marketing Manager Brian Smith will deliver his presentation "Marketing for Personalization" at the 2007 SEMA Show Luncheon and Keynote Address, 12:00 p.m., Monday, October 29, in the Las Vegas Hilton, Ballrooms A & B. The presentation includes a 20-minute PowerPoint and Q&A session, and will touch on specialty-equipment marketing support for both Scion and the Tundra. The luncheon discussion will illustrate the importance of vehicle personalization and the specialty-equipment industry to the Toyota brands.

For tickets to the SEMA Show Luncheon and Keynote Address, click here.

In addition to serving as the official Vehicle Manufacturer of the 2007 SEMA Show, Toyota Motor Sales Inc. has partnered with SEMA on a number of key programs and initiatives at the annual event. Showgoers will see heightened collaboration throughout the Show floor, from Toyota Tundra demonstrations at the Truck Trend Proving Ground, the Toyota Hybrid Display, two new vehicle debuts, a motorsports exhibit and countless custom vehicles.

Lexus will also have multiple vehicles in rotation at the Motor Trend Proving Ground throughout the week.

“Given the shift in consumer interest in personalizing new cars, trucks and SUVs, our industry is keenly aware of the new business opportunities that the OEM partnerships represent to our members,” said Peter MacGillivray, SEMA vice president of communications and events. “Toyota’s commitment to the SEMA community is valuable and is bringing new opportunities to the automaker, as well as to SEMA members, dealers and consumers."

For more information on any of Toyota’s activities at the 2007 SEMA Show, visit the Toyota Booth #32545 located in the upper level of the South Hall.

For a complete listing of all the 2007 SEMA Show seminars and special events, click here.