Create new profit centers with fast-selling accessories. Gain the knowledge and expertise you need to capture your share of the $36.7 billion accessory market at special events exclusively for auto dealers. Here's your chance.
Wednesday, October 31

  • Automotive News Dealer Forum: Creating New Profit Centers Through Accessorization
  • 2:45 p.m.–5:00 p.m. (Doors open at 2:15 p.m.)
  • Room N258–260, LVCC
  • Moderated by Keith Crain, publisher and editor-in-chief, Automotive News.
  • Speakers include keynoter Martin Walsh, general manager, HUMMER Division, General Motors; Annette Sykora, vice chairman, NADA; Tom Carre, DTC Retail Consulting; Bill Kolb Jr., Bill Kolb Jr. Subaru; and Ed Wood, Green Ford.
  • Free with registration.

Wednesday, October 31

  • Exclusive Welcome Reception
  • 5:00 p.m.–6:30 p.m.
  • North Hall Lobby/Door N3, LVCC
  • Enjoy a private, after-hours gathering welcoming auto dealers to the SEMA Show. Hosted by Automotive News, NADA and SEMA.
  • Admittance by invitation only.
  • To RSVP by October 22, e-mail to or call 909/396-0182, ext. *400 (press the star key and then 400).

Tuesday, October 30–Thursday, November 1

  • NADA Hospitality Lounge
  • 9:00 a.m.–5:00 p.m.
  • Silver State Room/C201 (between Halls C1 and C2)
  • Visit the all-new NADA Hospitality Lounge conveniently located near the Show floor. The lounge is open exclusively to auto dealers.
  • Show badge required for admittance.

For more information, contact Ellen McKoy at