Market Snapshot

CAMARO, FORD POWERSTROKE OWNERS MOST LIKELY TO BUY PERFORMANCE TRANSMISSIONS

Camaro, Ford F-Series Powerstroke diesel and Mustang owners are most likely to buy performance transmissions, according to recent SEMA research. In SEMA's recent Automotive Lifestyles survey, 17% of enthusiasts surveyed purchased a performance transmission. Nearly 9% of those own a Camaro, while 6.5% own a Ford F-Series Powerstroke diesel. Five percent own a Mustang.

Performance transmissions are one area that SEMA members surveyed for the research indicated as a growth segment, along with fuel-injection applications and performance diesel products. 


Purchasers of performance transmissions are overwhelmingly likely to own a GM vehicle.

For full details on the state of the racing and performance market, pick up a copy of the October issue of SEMA News. SEMA members can receive a complimentary copy of the 2006 SEMA Compact Performance Market Report as another benefit to being a SEMA member. Additional data, including performance-parts purchases, demographics and top vehicles purchased by this segment, can be found in this report, which may be downloaded by visiting www.sema.org/research.