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Dick Berggren, seen here with SEMA Chairman-Elect Rick Rollins (left) and SEMA Hall of Fame inductee Ron Funfar (right), will host the New Product Awards Breakfast held at the 2007 SEMA Show.

Dick Berggren, well-known racer, NASCAR-on-FOX TV personality and founder of Speedway Illustrated magazine, will kick off opening day of the 2007 SEMA Show as the featured speaker of the New Product Awards Breakfast.

Held at 7:30 a.m. on Tuesday, Oct. 30, the New Product Awards Breakfast is where the hottest and best new products are announced. Awards are presented in 11 categories, including performance-street, performance-racing, off-road/4-wheel-drive, street rod/custom car, mobile electronics and more. All showgoers are invited to attend the event, which includes a sit-down breakfast and stories from Berggren himself. As a former sprint car, Super Modified and stock car driver who won 26 events, Berggren brings a unique perspective and keen insight into the racing world.

Tickets to the breakfast are free, but space is limited. To secure a ticket, visit or contact Lisa Moreno at