The SEMA Hot Rod Industry Alliance (HRIA) announced its educational line-up for the council's Education Day program, February 28, 2008, at the Indianapolis Convention Center, Indianapolis, Indiana.

Working with SEMA’s Education Department, the HRIA was able to secure the services and talents of two notable keynote speakers:  Bob Negen of WhizBang! Training, and Dan Martens of MISIX Inc.—both SEMA Show favorites. A survey of council members identified a strong desire and interest in learning more up-to-date techniques to market their business, products or services. Understanding about marketing a brand was another hot topic of interest.

Education Day consists of two keynote speaker seminars and 35 technical seminars.

Seminar #1
Maximum Bang for Your Marketing Bucks—How to Bring a Flood of New Customers for Little or No Money
7:30 – 8:30 a.m. — White River Ballroom
Keynote speaker:  Bob Negen, WhizBang! Training

Seminar #2
Understanding Your Brand and How it Can Work for You
12:30 p.m. – 1:30 p.m. – White River Ballroom
Keynote speaker:  Dan Martens, MISIX Inc.

NEW FOR 2008: Everybody needs nourishment, and what better way of killing two birds with one stone than to have lunch and listen to a great speaker at the same time!

Technical seminars, better known as manufacturer workshops, will begin at 8:45 a.m. with five seminars running concurrently. A total of 35 workshops throughout the day makes this one of the most desirable educational days available for members. Exhibitors of the Hotrod and Restoration trade show are invited to promote and demonstrate the technical applications of their products by conducting these manufacturer workshops/technical seminars. Approved and final technical seminars will be publicized in SEMA-related materials and in Hotrod and Restoration-related materials. All topics must be technical in nature. Marketing sessions will not be permitted.

To download an application form, visit: For more information on SEMA educational opportunities visit