Market Snapshot


Toyota Motor Sales, U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) for its 2008 Camry and Camry Hybrid.

The gas version carries over unchanged for the 2008 model year with a price increase of $100 for each grade. The weighted average of the increase represents 0.4% across all grades. The base MSRP for the 2008 Camry sedan ranges from $18,570 for the four-cylinder engine and five-speed manual transmission to $28,120 for the premium XLE grade with a V6 engine and six-speed automatic transmission.

The 2008 Camry Hybrid is a better value than ever, Toyota notes, as its price point has been lowered significantly, making Camry and Hybrid Synergy Drive technology available to more people. The Camry Hybrid is equipped with an array of standard features including a Smart Key system, dual-zone automatic climate control, Plasmacluster ionizer, 16-inch steel wheels and AM/FM/single CD audio system with six speakers.

Two new upgrade packages are available to those seeking more amenities. The upgrade packages are available with or without navigation. Both packages offer 16-inch alloy wheels, JBL audio, a leather-trimmed steering wheel and shift knob, an electrochromic rearview mirror with compass and HomeLink. Stand-alone options include a power tilt/slide moonroof, a leather-trimmed interior, driver and front passenger heated seats and heated outside mirrors.

Camry Hybrid’s base MSRP begins at $25,200, a decrease of $1,000 or -3.8% versus the 2007 model.

Both the 2008 Camry and Camry Hybrid will begin arriving in dealerships later this month.

According to recent data, sales of the Camry Hybrid reached 28,070 for the first six months of this year.  Total Camry sales reached 240,530 during the same time frame, growing 10% over previous year’s sales.  The Camry continues to be the number-one selling car in the United States today.

Source: Toyota Motor Sales, U.S.A., Inc. (July 20, 2007). “Toyota Announces Prices for 2008 Camry and Camry Hybrid.” Toyota Motor Sales, U.S.A., Inc. press release courtesy of PR Newswire; SEMA Research & Information Center.