Market Snapshot

THE FUTURE OF AUTOMOTIVE FEATURES, SAYS ICONOCULTURE

Mobile consumers are quickly moving beyond traditional surprise-and-delight automotive features and asking themselves, “Why aren’t cars better equipped to accommodate today’s mobile technology?” A recent article by Rob Tregenza, vice president of consumer strategist, transportation/travel/leisure and sports/fitness for Iconoculture, discusses why consumer demands for access to personal media are set to reshape the future of automotive features. Iconoculture is a consumer-trend research and advisory-services company that works to enable innovation and business growth for its clients.

Specialty-equipment manufactures could benefit from knowing and reacting to what automobile features consumers are demanding. To access Tregenza’s article and learn more about future automobile trends, click here: http://www.sema.org/images/pdf/More_Pod_Less_Box_Iconoculture.pdf.

Source: SEMA Research & Information Center