Business Tools


The urban lifestyle market is a form of vehicle customization that embodies the flamboyance, culture and lifestyle of young, urban (city-dwellers) drivers. Tune into this webinar, Thursday, July 26, 10 a.m. (PST), presented by SEMA’s market research department, and learn how to cash in on this profitable opportunity.

How to Participate
During the webinar, you’ll be able to interact and ask questions via computer or over the phone. Simply follow these steps:

  • -View the presentation during the webinar by clicking here on the day of the webinar.
  • -Connect to the audio portion of the webinar by calling toll-free 866/637-2754, pin 1542.
  • -The PowerPoint presentation will be available as a PDF file several days before the webinar.

Also, make sure to mark your calendars for two additional upcoming webinars that will help you develop a SEMA Show gameplan and streamline your product data for better sales and distribution efficiencies:

Tuesday, August 7, 10 a.m. (PST)
“Don't Say, Next Year I'll Do the Show Better! JUST DO IT NOW—We'll Show You How!! SEMA Show Case Study Review: How Exhibitors Create Success.”

Wednesday, August 16, 10 a.m. (PST)
“Boost Your Company Image, Sales and Profitability with Good Product Data”

Learn the most important aspects of product data needed by today's performance and accessory distributors. The automotive industry is quickly moving into the world of technology, and the benefits include increased sales, fewer returns and improved product exposure. Learn how to produce good and complete product data when Scott O'Toole of Motor State Distributing explains the 17 vital pieces of product data that will help you increase your bottom line.