SEMA Virtual Education includes a comprehensive library of on-demand sessions that SEMA members are invited to access anytime, anywhere. Available at www.sema.org/virtual-education, the program includes live, simu-live and new recordings that feature leading experts talking about the most current topics and trends.
Upcoming live and debut sessions that may be of interest to YEN members are listed below, with more sessions to be announced throughout the year. Stay tuned to SEMA eNews as new events are announced weekly.
Tuesday, February 9 – How to Protect Your Brand’s Online Reputation
Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. How should businesses respond when they receive negative feedback? How can you create a process for acquiring more positive reviews? All this and more will be answered in this session.
Wednesday, February 10 – Replica Car Program Finalized: Everything You Need to Know
The National Highway Traffic Safety Administration (NHTSA) has completed a rule allowing low volume vehicle manufacturers to produce and sell replica cars, vehicles that appear to be at least 25 years old. Join a panel of industry experts as they provide an overview of the new program and practical considerations if selling replica cars, engine packages, or vehicle parts.
Thursday, February 11 – Empower and Boost Morale with Limited Resources
As a leader, it’s your role to help create the environment so your team feels empowered. Highly motivated employees perform at a higher level than employees that feel stuck. Creating a positive environment requires managers to put forth a consistent effort to make employees feel as though they are an important part of the company.
Tuesday, February 23 – Resume Do’s and Don’ts
Resumes typically provide the first impression of your qualifications to a prospective employer. With so many people looking for jobs, learn how to make your resume stand out.
Wednesday, February 24 – The Customer Journey: From Digital Onlooker to Repeat Buyer
Today’s customer journey is an ongoing blend of online and offline interactions. In this highly rated session, you’ll receive practical strategies on how to seamlessly navigate the entire sales process and walk away knowing how to attract customers through a 5-Star digital experience that matches the experience offered in your brick-and-mortar location.
Thursday, February 25 – How to Take Your Digital Marketing to the Next Level
Geared towards automotive professionals who have experience in digital marketing but are looking to scale up their efforts and learn new strategies to apply to their businesses, this two-hour workshop will include group exercises, opportunities to get your questions answered by the speaker and applicable strategies to help you grow your business through digital marketing.