Member Updates


ARMO Member Spotlight - Reisinger Custom Rebuilding


ARMO named Reisinger Custom Rebuilding as the council's newest member spotlight company. Get to know their business in SEMA's interview with company owner Patrick Reisinger below.

SEMA: Tell us the story of your business. How did you start?
Patrick Reisinger: We resurrected my father Steve Reisinger's business in 2008. He had originally started the business in 1964. We focused on building a team with the expertise to perform state-of-the-art rebuilds and a great customer base.

SEMA: What was your breakthrough moment?
PR: Winning the Ray (Gollahon) Award at Brookville Roadster car show in 2013 with Senorita—our '31 Ford model A roadster hot rod—was a big moment. It was later in the Brookville booth at the SEMA Show in 2013.

SEMA: Tell us about your business now and projects that you are working on.
PR: We focus on hot rods and pro-touring complete projects. We are currently working on a '51 Chevrolet truck, '65 AC Cobra replica, three '55–'57 Chevrolet BelAirs, two '67 Mustangs, a '74 Olds and my current favorite, a '33 Ford 5 window hot rod. We plan to start making new beds for '73-–'79 Ford trucks as well.

SEMA: Tell us about a particular project, product or build you are proud of.
PR: Eric Morr's '32 Ford B roadster with that Hilborn EFI on a Buick Nailhead was a great car. You just can't go wrong with Brookville sheetmetal.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket, particularly in the restoration segment?
PR: Attend events like NSRA and Goodguys, and talk with people whose cars interest you. Take advice and education from sources you feel will help you with your goals. Work on a project at least five minutes a day, which will often turn into hours. Think of your project as your calling card.

Fill out an ARMO-member spotlight form to highlight how your company is contributing to the specialty-equipment industry. Selected candidates are eligible to be featured on ARMO's social media, SEMA News and future ARMO-member updates.