William (Bill) Miller brings over 30 years of industry experience as a hands-on leader in facility operations, marketing and special event promotions to SEMA. In his role as Senior Vice President of Operations, Miller oversees the strategic planning and day-to-day business initiatives for six departments within the association. These include Events, Sales,; Councils & Membership, International Relations, , Marketing & Communications, and Performance Racing Industry (PRI).
Miller is an avid motorsports veteran and served at Penske Motorsports and International Speedway Corp.(ISC) prior to joining SEMA. In addition to his role as president of the California Speedway in Fontana, California, Miller served as Senior Director of Consumer Marketing for International Speedway Corp., where he built and strengthened the relationship between ISC's 13 properties and the consumer fan base through strategic planning, research and promotions. Miller also served as president of Nazareth Speedway in Pennsylvania, and held the position of director of marketing at both the California Speedway and Michigan International Speedway. In 2004, Miller was named one of Southern California's 25 Most Influential Executives in Sports by the Los Angeles Business Journal.
Miller holds a bachelor's degree in Marketing from Ohio University.