Virtual Education

Watch as presenters Gavin Knapp, SEMA Director of Market Research and Kyle Cheng, SEMA Market Research Manager, use detailed market research, data and stats to explore the pandemic and its path moving forward, the overall economy (growth, unemployment), and what the automotive aftermarket industry can realistically anticipate in the new year, including changes in vehicle segment sales and market size. Attendees will receive an outlook on the future to help them make better business decisions and create marketing plans.

Air Dates: January 27th, 2021

The definition of a classic car varies, ranging from vehicles more than 25 years old, to pre-1979 vehicles with some value to the restorer, or old or limited production vehicles. Regardless of how a classic car is defined, there are a significant number of older vehicles on the road that require parts and accessories and therefore, presents an opportunity for SEMA members. Learn what a classic car is, how many classic cars are estimated to be on the road today, and how much money is being spent on accessorizing the vehicles. You'll hear new data about what the vehicles are being used for, what products are most likely to be installed on the vehicle, and where the vehicle owners tend to purchase products. Gain a better understanding of where the best business opportunities are for this market, and how they can be a part of the $890 million market.

Air Dates: February 16th, 2021

This report can be downloaded at sema.org/research. From electric cars to autonomous vehicles and alternative fuels, the automotive industry continues to evolve. Watch as Director of Market Research Gavin Knapp discusses trends and opportunities in the electric and autonomous vehicle space during this webinar. Throughout this 45-minute session, Knapp shares details on where the industry is at and what the data predicts for the future. He forecasts what's in store for electric and alt fuel vehicles by looking at how consumers view these vehicles and the impact they have already had on our industry. You'll also hear how advanced driver assistance systems and connected vehicles are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at current state of shared mobility.

Air Dates: March 4th, 2021

With consumer customization at an all-time high, the automotive aftermarket offers endless opportunities to develop parts and accessories that allow drivers to personalize their vehicles. From custom wheels and tires to aftermarket seats, floormats or upgraded engine components, aftermarket products can be applied to just about any car, truck or SUV. However, with over 281 million vehicles on the road, knowing where the greatest opportunities are can be challenging. The constant introduction of new models and trends further complicates the process. Watch as the SEMA Market Research team shares where the current opportunities are, what trends are on the horizon and how the shifting landscape will impact 2021 and beyond.

Air Dates: April 8, 2021

Sales of light trucks have skyrocketed over the last 15 years, according to new research conducted by the Specialty Equipment Market Association (SEMA). While sales of traditional cars aren't going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay informed on current and future opportunities light trucks present and the implications for the automotive aftermarket.

During this on-demand session, the SEMA Market Research team presented new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs, and vans. Viewers will receive important information needed to understand the market that will help them make more informed, strategic business decisions.

Air Dates: May 11th, 2021

As businesses continue to reopen, the state of the industry will be closely watched for new market and sales trends, and what has changed over the past year. SEMA members will learn about the current state of the specialty-equipment industry and hear where the market is headed. SEMA Director of Market Research Gavin Knapp and Market Research Manager Kyle Cheng will share new data and research on:

• How the industry weathered the pandemic
• Current industry trends and sales performance
• Overall outlook and projections for 2021 and beyond

Air Dates: June 10, 2021

As aftermarket businesses and the economy begin to recover from the COVID-19 pandemic, businesses must stay informed about trends that have changed and where the most opportunities can be found for various aftermarket segments. Viewers will hear from the SEMA Market Research team as they present highlights from the recently released 2021 SEMA Market Report. Presented by SEMA Market Research Director Gavin Knapp and Market Research Manager Matt Kennedy, the webinar walked participants through key trends and insights from SEMA's flagship research report, including sales, consumer behavior, industry trends, and more. The presentation offered information on the specialty-equipment market that can help businesses understand how 2020 affected the industry, as well as provide the opportunity to ask questions and receive information to better inform businesses in their strategic decision-making. For more information, download the 2021 SEMA Market Report for free at www.sema.org/research.Air Date: July 14, 2021

Air Dates: July 20, 2021

As the vehicle landscape continues to evolve, SEMA members must stay up-to-date on how electrification, alternative power and emerging technology will impact the future.

• Hear from the SEMA Market Research team as they present an outlook on the future of electric vehicles, other alternative fuels, and emerging technology during this live webinar. Viewers will learn about the current vehicle landscape and how it's changing. Specific information discussed will include:
  • A forecast for the growth of electric vehicles and other vehicle segments
  • An outlook and sales forecast for electric and other alternative energy vehicles
  • The latest research on electrification
  • Insight on the challenges and barriers to electric vehicle adoption
  • A look at the latest advanced safety technology being put in vehicles today

Air Date: September 15, 2021

Get to know Bob Smith "The Ferrari King." Hosted by Sabra Johnson of Classic City Cars, the video features intimate and candid conversations showcasing Smith's passion and creativity. The two talk shop and all things restoration, including lessons learned from working in the industry, advice for other restoration builders and more.

In this video, Steve Cook, owner of founder of the automotive restoration shop Steve Cook Creations, sits down with Sabra Johnson of City Classic Cars to share the story of his company's legacy. Viewers will get to know Cook's insight on all things restoration, combining engineering with creativity, the importance of having the right team, and where the future of the industry is headed.

Air Date: August 11, 2021

Mentorship plays a huge role in the lives of many automotive aftermarket professionals. In fact, many -- if not all -- successful industry leaders will attest to having benefitted from some form of mentorship in their career along the way. A new SEMA Virtual Education video features passionate automotive student and his former high-school top shop teacher in a candid and inspirational story. The video is the third episode of the ARMO Builder Series that brings viewers stories from some of the industry's most passionate and creative builders.

Air Date: August 18, 2021

In the fourth episode of the ARMO Builder Series, the owner of FantomWorks Dan Short shares his company's build philosophy for auto restoration and takes viewers behind the scenes into his shop. During this candid interview, you'll learn what one word Short promotes as his guiding star, hear what he has planned for the 2021 SEMA Show, and discover what he looks for when hiring new employees.

Air Date: August 25, 2021

Hiring manager are typically flooded with resumes. Getting your resume to stand out, particularly when it's submitted online, can be challenging. Learn the do's and don'ts of creating a stand-out resume by watching the first session of the "Perfecting Your Job Search" Webinar Series, powered by the SEMA Businesswomen's Network. Find out what top mistakes HR professionals see in resumes, what the single most important thing is to focus on, what to leave out for the interview, and the secrets to standing out from the crowd. This session will be packed with tips and tricks that will help you land the perfect job in 2021. Featuring HR Manager of The Retrofit Source Holly Chun as moderator and SEMA's Vice President of Human Resources Maru Trevizo as guest speaker.

Air Dates: February 23rd, 2021

During Part Two of the "Perfecting Your Job Search, powered by the SEMA Businesswomen's Network" webinar series, viewers will learn how to stand out in an interview, get real-world tips on how to make a good first impression, find out what the most common interviewing mistakes are, and learn what they can do to project the self confidence that is needed to land the job.

Air Dates: April 27, 2021

During Part Three of the "Perfecting Your Job Search, powered by the SEMA Businesswomen's Network" webinar series, the discussion will go beyond the resume and interview and focus on how to stand out as a well-rounded candidate.

Featuring Maru Trevizo, VP of Human Resources at SEMA, this webinar will reveal top reasons why an interview is not resulting in a job offer, and what employers see as red flags.

Air Dates: June 22, 2021

Starting a new job comes with a flood of emotions. Whether you are excited to meet new people or take on a new environment and set of responsibilities, a fresh start can become your pathway to a successful career. Are you ready? Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. Automotive aftermarket professionals will listen in to a live presentation before breaking out into groups to network and share tips, as well as discuss what has not worked for them in the past.

Air Date: September 9, 2021

Asking for a raise or promotion is not always easy. While you may feel that your work is deserving, knowing how to effectively communicate your accomplishments, and added value to the company is essential to landing that next promotion. These 7 clips will address how to avoid what can potentially be an uncomfortable conversation, and teach attendees how to be more confident, while focusing on the discussion on their work and not the finances.

Air Dates: January 26th, 2021

This video provides simple-yet-effective strategies to achieve understanding and respect in difficult situations. Featuring Mike Spagnola, VP of OEM & product development at SEMA; Karen Salvaggio, owner and editor at Thunder Valley Racing; Sara Morosan, owner of LGE-CTS Motorsports; and Sherry Kollien, former technology liaison at Ford; the panel addressed when to avoid situations, how to best handle situations in public, and tips for following up after an uncomfortable encounter.

Air Dates: March 23, 2021

Is additional training standing between you and a promotion, or will additional training simply suck up your time? Will a certificate program be more impactful than a formal college degree? What training programs will have the greatest impact on your career? Learn from an expert as she shares what employees can do to ensure one's success, relevancy, and advancement in their job or future career during the third session of the "Sharpen Your Soft Skills" webinar series powered by the SEMA Businesswomen's Network. Lana Chrisman of Lions Automobilia Foundation served as moderator and was joined by Liz Wetzel, co-director of transportation design at Lawrence Technological University. Wetzel is a former design director for General Motors Global Design and was inducted into the Automotive Hall of Fame for her groundbreaking designs and ability to recruit and mentor women in the automotive design profession.

Air Dates: May 19th, 2021

Conflict in the workplace is a common occurrence. When confronted with a challenge from a direct report, colleague or manager, knowing how to effectively handle the situation can save one from unnecessary work disruptions, decreased productivity, project failure, and even termination. During this recording presented by the SEMA Businesswomen's Network, employees and managers will learn methods for how to handle challenging situations, whether it be manager to employee, employee to employee, manager to manager, or manager to supervisor. Rebeca Olavarietta from Roco 4x4 serves as moderator, as she is joined by Executive Coach Julie Couret. Known for her unabashedly candid approach that cuts through the noise and clutter, Couret trains company leaders on the behaviors necessary to lead others in coaching, leadership credibility, business communications and conflict resolution.

Air Date: July 27, 2021

Giving a raise or a promotion is a great way to motivate employees, but what can managers do when budgets are tight and promotions are not an option? The first session titled Empower and Boost Morale with Limited Resources will provide managers and supervisors with simple strategies and ideas that will boost a team's morale, particularly with limited resources.

Air Dates: February 11th, 2021

During Part Two of the "Team Management" webinar series presented by the SEMA Businesswomen's Network, managers and supervisors learned about the dangers of micromanagement and how to increase employee self-sufficiency. Allison Harding from Vintage Air served as moderator and was joined by one of her personal mentors, Christine Ashmore from Morgan Stanley. With more than 30 years of professional management experience, Ashmore has guided employees to efficiency and productivity within their departments. Described as direct and fair, Ashmore manages teams to long-term growth.

Air Dates: May 13th, 2021

Having a long to-do list can feel overwhelming and it can be a struggle to even know where to start. Knowing how to identify priorities and keep productivity at a maximum can help you increase true payoff from the tasks at hand. During this webinar presented by the SEMA Businesswomen's Network, managers and supervisors will learn how to identify priorities and increase their overall effectiveness in the workplace, from planning to implementation.

Viewers will learn:

• Solid tips and habits to increase productivity throughout the day
• How to identify and avoid obstacles that impede productivity
• Goal-setting methods for effectively managing time

Air Date: July 22, 2021

Every person has his/her own unique set of characteristics – and although supervising multiple individuals in the workplace can present its challenges, understanding different personalities can help managers build effective teams. Leaders in the automotive aftermarket can re-watch this on-demand session and learn how to identify personality traits and the value of managing different personalities during this webinar presented by the SEMA Businesswomen's Network. The skills and knowledge presented will help supervisors learn about their employees, enhance teamwork and collaboration, and avoid unnecessary conflicts. Tiffanie Hartenstein, CEO of Oracle Lighting, served as moderator, while being joined by Executive Coach Julie Couret. Known for her unabashedly candid approach that cuts through the noise and clutter, Couret trains company leaders on the behaviors necessary to lead others in coaching, leadership credibility, business communications and conflict resolution.

Air Date: August 24, 2021

Having a diverse team is important for bringing different perspectives and ideas to a project. To help automotive aftermarket managers , SEMA's on-demand session will focus on the diversity that persons with disabilities bring to a team. Managers will learn how to support and respond when a direct report discloses that they have a disability, and how to incorporate and strengthen diverse abilities and contributions within an organization. Viewers will learn information that is not typically provided when being trained for a management position.

Air Date: September 14, 2021

While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses. Find out how you can capitalize on the growing interest in the outdoor and backcountry lifestyle by watching this webinar presented by the SEMA Truck and Off-Road Alliance (TORA).

Viewers will learn about the evolving landscape of the off-road market, the different ways people are going off road, and what related products businesses may want to consider to increase sales. From rooftop tents and camping accessories, you'll learn how expanding beyond hardcore "wheelers" can result in increased sales.

Air Dates: May 20th, 2021

Understanding the importance of the tire load index and inflation rules is essential for tire dealers, installers and resellers. Setting the correct air pressure and load carrying capacity is vital to help avoid risks. This webinar will address the industry's latest challenges on newer platforms.

Air Dates: November 18th, 2020

Are you prepared when a customer asks for recommendations about the wheels to put on their cars or trucks? Does the data configuration or fitment get confusing? Understanding the fundamentals of wheel construction and its relevancy to fitment and application is essential for sales staff in the wheel industry. From the retail counter person, to eTailer's and wholesale customer service staff, having a good understanding of wheel construction and nomenclature will empower front line staff to assist customers and answer questions confidently.

Air Dates: December 16, 2020

As the third installment of the council's webinar series, "Wheel and Tire Industry Insights, powered by WTC," you will hear from two of the industry's leading tire technical experts as they address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications. What is the process for calculating rim width and why is it a recommendation? What are the five actions to ensure proper fitment?

Air Dates: January 20th, 2021

With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging – even more so during a pandemic. As consumer driving habits evolve and ecommerce continues to impact purchasing behavior, wheel and tire businesses must evaluate their inventory strategies and supply chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving.

Air Dates: February 17th, 2021

Join industry experts as they outline the different tests and guidelines available for wheels, what the tests mean and why they matter. During the fifth session of the "Wheel and Tire Industry Insights, powered by WTC" webinar series, "Wheel Knowledge 201: Wheel Testing Methodology", Steve Swanson and George Finch of The Carlstar Group, and Ryan Fuller of Standards Testing Labs explained everything wheel and tire manufactures, importers, dealers and service providers need to know about the different tests that are available. From FARO Wheel Scanning and FEA Analysis, to Redial Load Tests and Cornering Fatigue Tests and even Curb Impact Tests, CASS & Salt Spray Tests and details on federal and private regulating organizations, the webinar covered critical topics that are often misunderstood and can be difficult to learn about.

Air Dates: March 31, 2021

Unbalanced tires are a common problem that can cause vehicle vibration. Re-watch this webinar to learn what the most likely problems are, problems with the balancing process and how to avoid them. Featuring an expert panel of wheel and tire professionals, the webinar will help participants know how to better answer customer questions and explain the situation in a way that will gain customer confidence, understanding and trust. Mike Lusso of Hennessy Industries will participate as moderator, while the panel includes Keith Buckley, Good Year; Kent Hobson, Sams Club; and Kevin Keefe, Hennessy Industries as they discuss the mechanics of tire balance vs. unbalance, vibration-inducting factors which can mimic unbalance, and share best practices to minimize vehicle vibration.

Air Dates: April 22, 2021

National Tire Safety Week, a consumer tire safety awareness campaign by the U.S. Tire Manufacturers Association (USTMA) taking place June 28 through July 4, provides members of the SEMA Wheel and Tire Council (WTC) and other businesses in the tire industry with an opportunity to educate motorists about proper tire care and maintenance, while increasing brand awareness and generating positive PR. To help companies prepare in advance, WTC hosted a webinar to share details on this year's campaign theme, "Do Your Part, Know Your Roll." Participants of the webinar learned how staff can educate customers about tire care, safety, and challenges related to tires.

Air Dates: May 19, 2021

When working with aftermarket wheel and tires, knowing how each part interacts with one another and its relationship to road is critical to ensuring driver safety and understanding how customers can best maximize their wheel and tire wear and performance.

In the latest session in the WTC's Wheel and Tire Industry Insights webinar series, SEMA members will learn about simple yet confusing topics surrounding wheels and tires are often misunderstood and can be difficult to learn about. Topics to be addressed include:

• Wheel width and its effect handling
• Contact patch sizes
• P-metric vs LT fitment
• DOT codes
• Slope of road on Dualies
• Wheel evolution

Presented by Matthew Lippert, Tyler Crotts and Todd Steen of Jackson Marketing Group, attendees will benefit from attending this event live and have the opportunity to get their questions answered from the speakers in real time.

Air Dates: June 23, 2021

During this recording, WTC members are invited to learn how the SEMA Garage may be able to help with product development. Moderated by Mike Lusso of Hennessey Industries, this webinar featured the SEMA Garage team sharing the latest information on:

• Measuring Sessions: Learn how you can get your hands on new vehicle models from automakers for product development purposes.
• 3D Printing Capabilities: Learn how you can print a prototype of your product at a low cost, and eliminate costly changes before mass production begins.
• Tech Transfer: Discover how you can access CAD files from OEMS to develop high-quality parts for wheel and tire fitment.
• ADAS: Lean about ADAS systems impact in the wheel and tire segment, and find out what services will be available through the new SEMA Garage in Detroit.

Air Dates: August 18, 2021

Everyone has great ideas, but few people turn those ideas into action. Mike Brown, founder of The Brainzooming Group, shares the concept of the 30-Minute Strategy, a model that helps turn great ideas into proven results, in this webinar. Viewers will learn how to identify business priorities, consider opportunities and challenges, and use findings to turn great ideas into strategies that produce real results. Whether it's customer retention, serving new audiences, or identifying new opportunities for growth, you will walk away with tangible exercises and tools for creating a plan that you can implement in your business right away.

Air Dates: March 24, 2021

The $900 billion federal stimulus law enacted in late December includes $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. Presented by national columnist and CPA Gene Marks, the webinar will focus on the new stimulus law and other big changes that impact your business.

Air Dates: January 19th, 2021

Released in December, the U.S. Environmental Protection Agency issued a new Tampering Policy that replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act's prohibitions on tampering and aftermarket defeat devices. The updated Policy reinforces the interpretation that in exercising its discretion the EPA will forego enforcement action when a company has a documented "reasonable basis" that a product will not adversely affect vehicle emissions when installed. Watch as a panel of industry experts and an EPA representative provide an overview of the new Policy

Air Dates: February 26th, 2021

The National Highway Traffic Safety Administration (NHTSA) has completed a rule that will allow low volume vehicle manufacturers to produce and sell replica cars—vehicles that appear to be at least 25 years old. Replica car manufacturers and suppliers have waited since 2015 for the program to start, when the U.S. Congress passed legislation to establish it. Until then, NHTSA only had a one-size-fits-all regulatory framework intended for companies that mass-produce millions of cars. A panel of industry experts will provide an overview of the new program and practical considerations for selling replica cars, engine packages, or vehicle parts. Full Presentation can accessed and downloaded at http://bit.ly/ReplicaCarPresentation.

Air Dates: February 10th, 2021

We've all heard stories of companies that are killing it with their digital marketing campaigns. Do they have a secret SEO strategy? What are the details of their email campaigns? Are they utilizing social media influencers? Find out what most winning companies have in common, and discover how your business can apply their winning strategies to help your brand increase awareness, attract new customers and grow your sales. Marketing expert and presenter Jim McKinley, founder of (un)Common Logic, will explain what successful digital marketers are doing, share tips for bringing targeted traffic to your website, and take a deep dive into the purchasing journey and trends among consumers.

Air Dates: January 14th, 2021

Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they're unhappy than when they're happy. So how should businesses respond when they receive negative feedback? And how can they create a process for acquiring more positive reviews? During "How to Protect Your Brand's Online Reputation," best-selling business author Corey Perlman of Impact Social Media Inc. will present top strategies for online reputation management. The 45-minute session will cover best practices for converting satisfied customers into online endorsers of your brand, the basics of digital brand management, and how you can create a process for enhancing positive feedback.

Air Dates: February 9th, 2021

Today's customer journey is an ongoing blend of online and offline interactions. Utilizing targeted ads and connecting with customers on a personal level are necessary to seamlessly navigate the sales process from start to finish. Best-selling author Corey Perlman of Social Media Impact Inc. and Brand Experience Expert Katie Mares shared proven strategies tips for turning a digital onlooker into a lifelong customer during a recent education webinar from SEMA360. Check out the full session and hear more about what brands can do to obtain testimonials and referrals that will bring in more business, maintain positive customer relationships and offer experiences that are authentic, personalized and tailored.

Air Dates: February 24th, 2021

Whether you're a CEO, manufacturer, or in sales and marketing, knowing how to increase your customer base, the total number of purchases per customer, as well as their average order value and making data-driven decisions are vital for growing a business. Watch as Richard Barsamian, vice president of sales and marketing at Advanced Clutch Technology, discusses strategies that will change the way you think about your business and learn effective methods to double your annual sales.

Air Dates: March 18, 2021

The Forum Panel will address the immediate problems and challenges SEMA members are encountering due to ADAS technologies, as well as provide you with the latest information, resources, guidelines, tools and solutions to help you customize with confidence and ensure ADAS compliance of your products, accessories and vehicle builds. Walkaround Reviews of 2020 Jeep Wrangler, Nissan Titan, and GMC Sierra and 2019 RAM 1500 models will be used to demonstrate successful examples of ADAS compliance with aftermarket products.

Air Dates: June 18th, 2020

Advanced driver assistance systems (ADAS) are now becoming standard on new vehicles. Aftermarket parts manufacturers and installers must adapt to the change and learn how to work with the new technology. Join the SEMA Garage in this 3-Part webinar series dedicated to ADAS technology, resources, and case studies. Developed specifically for SEMA members who manufacture and install products for ADAS-equipped vehicles, the series will take a deep dive into how ADAS systems work and how they are affected by various vehicle modifications or repairs. Re-watch Part 1 "ADAS Technologies: Real-World Systems & Trends", to hear and learn from top industry experts as they provide a high level look at current ADAS systems' function, technology and trends. If you are in the business of manufacturing or installing parts that alter a vehicles body, suspension, or wheels and tires, this is a great opportunity to learn more.

Air Dates: June 16, 2021

Most new vehicles are equipped with some sort of ADAS technology. SEMA manufacturers, engineers, and installers must learn how to successfully integrate aftermarket products onto the vehicle while maintaining OEM functionality and compliance. In Part 2 of a 3-part ADAS Webinar Series presented by the SEMA Garage, SEMA members learned how to test and verify their products perform as designed, without affecting original OEM functionality or ADAS systems. Experts and leading providers of ADAS simulation, testing and calibration explained the testing process, what it means, how it works and what to expect. While Part 1 provided an overview about ADAS technology and where the market is headed, Part 2 expanded on the topic by explaining how the aftermarket industry can adapt to and integrate with the technology.

Air Dates: June 30, 2021

As ADAS technology becomes standard on new vehicles, SEMA manufacturers, engineers, and installers must learn how to successfully develop and install aftermarket products for these vehicles while maintaining OEM functionality and compliance. As the final session of the 3-Part ADAS Webinar Series presented by the SEMA Garage, "ADAS Technologies: How to Navigate Product Development" featured leading aftermarket manufacturers that have successfully developed and launched products for ADAS-equipped vehicles. Attendees learned what steps they took to understand the systems, design compatible parts, and validate the functionality of all OEM features. While Part 1 and 2 provide overviews on ADAS technology and how the aftermarket can adapt to the new systems, Part 3 set manufactures and installers up for success as they prepare to develop products of their own to be launched into the marketplace.

Air Dates: July 14, 2021

Manufacturers and sole-exclusive distributors will learn the basics of pricing policies and why it's important to consider one to avoid price erosion in the marketplace. Rich Barsamian of Advanced Clutch Technology shares what he has learned from more than 10 years of experience, writing, implementing and executing pricing policies in the automotive aftermarket.

Air Dates: August 11, 2021

Cybersecurity threats have always been important concerns for businesses. This is especially true as the pandemic redefined how organizations operated – with employees working remotely and utilizing their own devices. Aftermarket executives and decision makers will learn everything they need to make educated cybersecurity decisions. Even if you're not tech savvy, you'll learn how to reduce the threat of hacking and ransoming. You'll discover how to identify key vulnerabilities within your organization, and leave with the knowledge needed to develop strategies and techniques for mitigating security threats.

Key discussion topics include:

• State of the Nation: The Internet is a "Wild West" landscape with abundant threats to cybersecurity. International attacks turn businesses into pawns.
• State of Organization: A new era of Bring Your Own Device (BYOD) emerged due to the explosion of work-from-home activities. The hybrid nature of remote work and onsite activities continues to present new risks as businesses return to the office while still supporting remote workforces.
• Strategies for Securing Organizations in the New World: The webinar will define and implement remote work and BYOD policies that fit unique business cultures. How to secure devices in insecure locations using authorization, authentication, encryption, and other advanced security measures, how to identify optimal methods of remote connectivity, how to leverage server management for optimal security, and more will also be discussed.

Targeted specifically to owners and leaders of automotive aftermarket retailers, manufacturers, and WDs, this webinar will feature business and cybersecurity experts sharing key strategies on how to reopen businesses without opening doors to disaster.

Air Date: August 31, 2021