The PRI Road Tour: Building Buzz for an Industry
By Chris Kersting
For most folks in the racing industry, this past year has seen far more than a fair share of cancellations. When the team at the Performance Racing Industry (PRI) made the announcement in September that the 2020 PRI Trade Show could not take place this year, the racing community was going to have to do without a key annual business gathering that helps set the stage for success in the year ahead.
We are quickly approaching the launch of SEMA360, introduced this year to help fill the void left by the absence of the 2020 SEMA Show. By now, hundreds of industry manufacturers, from the most prominent to the newest upstarts, have loaded the SEMA360 platform with this year’s new products, Show vehicles and contact information to connect supplier personnel with SEMA’s extensive list of qualified industry resellers. It all kicks off the morning of November 2, and it will be an exciting moment for many reasons.
The decision to forego the SEMA Show in 2020 has been disruptive to all in the industry, but without assurance that the Las Vegas Convention Center would be available for our Show dates, moving forward was no longer feasible.
SEMA is a member-driven organization that is governed by a Board of Directors who are elected by member companies. In this way, the industry guides its own strategic direction, sets priorities, and balances goals and opportunities.