The SEMA Launch Pad competition, in which automotive innovators under the age of 40 showcase their business plans for marketing a product or service, has returned for 2014. Last year’s inaugural winner was Jonathan Mill for the E-Stopp, a pushbutton emergency brake and anti-theft device for custom vehicles.
For the 2014 competition, the top 10 competitors will gather votes through the SEMA Facebook/YouTube voting platform. The top five individuals will then receive invitations to pitch their business ideas during a special event in front of an industry-fueled crowd at the 2014 SEMA Show.
What’s Driving the Industry’s Young Entrepreneurs?
A lot has been said and written lately about the “aging” of the automotive specialty-equipment industry. Built over roughly six decades by hands-on parts and hardcore speed and performance innovators, the automotive aftermarket is now an industry topping $30 billion. However, questions currently abound over whether it will continue to attract younger enthusiasts—not only as consumers but as entrepreneurs.