Online catalogs, website orders, enthusiast blogs, search engines, product data standards—all important tools for ensuring your business survival. Learn why SEMA President and CEO Chris Kersting believes embracing new business technology is so crucial, and why it's one of SEMA's top initiatives.
About seven or eight months ago, a successful retail chain with a
20-year, 10-location brick-and-mortar history decided that it was time
it competed on the web with a full e-commerce solution.
Yesterday, when I unlocked the door to my store, there was a line of people waiting.
About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution.
The list contained below should be used as a very basic litmus test as to the usefulness of your electronic product information.
Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data.
“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.”
Creating turn-key value for customers.
The SEMA Business Technology Committee exists to help SEMA members make
the right technology decisions. The idea is to focus on expanding
selling opportunities and cut costs through the use of standards and
the right technologies for SEMA businesses.
An educational symposium focused on eCommerce and business technology in the vehicle aftermarket, the first Virtual Aftermarket eForum will be conducted completely on the web, Wednesday, September 30.