The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. [Read more]
Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides opportunities for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment. [Read more]
News and updates from SEMA's councils and committees.
The goal of any business website is to generate more visitors for more
sales more often. Search engines are the most frequent drivers of these
potential customers, and search-engine optimization is a crucial piece
of online marketing. Now you can use the newest SEMA webinar to learn
10 tips about search engines that will boost your site’s traffic today!
Only a little more than a week remains to submit your vote for the 2010–2012 SEMA Board of Directors. Help shape your industry! Send in your vote by June 16.
The two-day event connected exhibitors with Las Vegas hotel and services representatives offering tips and expertise to maximize their 2010 SEMA Show investment.
SEMA awards Gold Partner status to Las Vegas hotel and service vendors that demonstrate a commitment to the success of 2010 SEMA Show exhibitors.
The 2009 SEMA Hall of Fame inductees will be announced at the SEMA Installation Banquet & Gala Fundraiser, held on Saturday, August 1, at the Pasadena Convention Center.
For the past 14 years, a coalition of lawmakers who support the automotive specialty-equipment aftermarket and recognize our industry's positive economic impact has been growing on Capitol Hill. The Congressional Automotive Performance and Motorsports Caucus is now nearing 100 members and pays tribute to America's ever-growing love affair with the car and motorsports.
"My Classic Car" host Dennis Gage will join enthusiasts to talk cars and sign autographs at the second-annual SEMA Show 'N Shine charity car show in Pasadena.