How to Cover the Basics and More

Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos. Many retailers or garages will have one or more in the lot or showroom to wow customers. Manufacturers, of course, use them to showcase products at consumer automotive events and trade shows. At the annual SEMA Show, you’ll scarcely find a booth without one.

Build vehicles are valuable commodities, so whether your business keeps them on display at the shop or takes them on the road to tout your brand, you’ll want to have them properly insured. Yet, adequately covering them can be complicated.

GMC Canyon, Chevrolet Camaro, Ford F-350 Smokestacked, C7 Corvette Pace Car

Evolving Trends and Modern Technology Keep Product Manufacturers on Their Toes

Anyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy. It’s not much easier for the product manufacturer, either. Paints are getting harder and more durable, so car-care developers have to reformulate their products to keep up with constantly evolving technology.

Car care encompasses a wide range of surfaces, from paint to wheels and tires. Each offers several material options, such as clear coat vs. matte and chrome vs. aluminum. There are literally hundreds of products specifically designed for each type

The SEMA Garage–Industry Innovations Center is now open to provide manufacturers with access to a full emissions-testing EO certification lab and dyno services. Located adjacent to SEMA’s Diamond Bar, California, headquarters, the 15,000-sq.-ft. facility will include a full mechanic’s garage and tech center.

The building was purpose-built 10 years ago with a full dyno lab that uses highly technical and sophisticated equipment to measure emissions output at a level consistent with the Air Resources Board requirements for EO certification. Working in conjunction with the Auto Club, SEMA is able to use the equipment to provide members with a valuable, low-cost resource for testing and obtaining certifications for new products.

Toyota made its first-ever public reveal at a major music event, unveiling the redesigned ’14 4Runner at the recent Stagecoach Music Festival in Indio, California. To celebrate the premiere of the new 4Runner, Toyota created a whimsical, “World of Wonders” stage complete with carnival games, circus performers and a special performance by country recording artist
Dierks Bentley.

Now in its fifth generation, the Toyota 4Runner features a rugged new exterior design along with a powerful 4.0L, 270hp V6 teamed to a five-speed ECT-i automatic transmission. The new midsize SUV will be available in three grades—the well-equipped SR5, top-of-the-line Limited, and a Trail grade for off-road enthusiasts. 4Runner owners will have the choice of a rear-wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential.

SEMA will host its annual Installation Banquet & Gala Fundraiser, Friday, July 26, at the Sheraton Fairplex Hotel & Conference Center in Pomona, California. The annual event is well attended by automotive professionals and recognizes the newest Board members, while honoring the 2013 SEMA Hall of Fame inductees.

“The annual installation banquet is a chance to honor our newly elected Board of Directors as well as our Hall of Fame members,” said Chris Kersting, SEMA president and CEO. “The fact that we are able to support SEMA’s selected charitable organizations is an added bonus and something we are proud to sponsor.”

This year’s SEMA Show booth-selection process was a success. Almost 2,000 exhibitors signed up for priority booth selection, which took place May 2–15, 2013. This represents a 6% increase over last year’s numbers, and a complete, updated floorplan is now available at www.SEMAShow.com. Since 91% of buyers base their decisions on whether to attend the SEMA Show partly on what companies are exhibiting, these numbers are certainly a testament to the early support and enthusiasm for this year’s SEMA Show. Companies are able to sign up any time for exhibit space at www.SEMAShow.com/buyabooth. The SEMA Show is set for November 5–8, 2013, at the Las Vegas Convention Center.

Registration is now open for the 2013 SEMA Show, Tuesday–Friday, November 5–8, Las Vegas. Attendees, media and exhibitors are invited to register for the annual Show online.

“Preregistering online and obtaining approval in advance of the Show is the most efficient and economical way to obtain Show credentials,” said Peter MacGillivray, SEMA vice president of communications and events. “In addition to paying a lower cost, attendees receive their badges in the mail before the SEMA Show so that they can hit the Show floor running when they arrive.”

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.