Online Tool-Building for Your Business

In many ways, developing a strong web presence has become a whole lot simpler. In other ways, it can be more confusing than ever.

“With all the technology out there, websites are just easier to build now than they used to be,” said Bill Lundberg, product manager, automotive industry, for ARI (formerly 50 Below). “Local website designers have become abundant. Many designers still focus on the desktop version. Great website presence, however, relies on helping your customers on all types of devices and using the best tools for the job.”

The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage.

The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.

New-Generation SVO Mustang, Ford Raptor Mule, SRT Challenger Hellcat, and GM Colorado, Canyon Diesel With VW Amarok.

Data Receivers: Now Is the Time to Speak Up!

July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.

Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.

Registration for the 2014 SEMA Show is open and available. The Show takes place Tuesday–Friday, November 4–7, in Las Vegas. Registration is offered in three categories: attendee, exhibitor and media.