SEMA's recent direct-mail campaign targeted more than 110,000 SEMA Show buyers across eight different industry segments—just one component in an overall strategy that includes print, online and telephone outreach.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

The U.S. Department of Commerce is offering free export promotion and assistance for SEMA Show exhibitors whose products contain a minimum of 51% U.S. content. The deadline to register is September 10.

Please note the U.S. government definition: 51% of the total pre-margin value of the product or service. Marketing, packaging and domestic transportation that are included in the pre-margin cost can be included in the 51%.

News and updates from SEMA's councils and committees.

Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the road is a potential candidate for custom wheels. In fact, about a third of all new-vehicle buyers modify their vehicle by adding custom wheels. Consumers who upgrade the wheels on their vehicles will usually also purchase higher-performance tires.

SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.

One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.

A new California regulation requiring auto service facilities to check tire pressure seeks to reduce greenhouse gas emissions from under-inflated tires.

The Las Vegas Monorail is a great way to get from the SEMA Show to the Strip without dealing with cabs or shuttles. SEMA and the Monorail are offering discounted tickets to Show attendees when booked online.