Because “social media” are such buzzwords these days, a lot of people think that these new channels somehow exist in a different dimension of the space-time continuum and that different rules and laws of physics apply. But when it comes to customer service and building and protecting your business reputation, the same principles apply in social media as in all other channels of communication between you and your customers. The following are three basic things that you should do well in customer service. But doing so may pay off differently in social media.

Do you know someone who is worthy of SEMA Hall of Fame enshrinement? This is your last chance to submit your nominations, which are due March 16, 2011. Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or association's growth. Nominations can be submitted online by following this link.

While most business people enjoy planning for success, preparing for disaster is equally crucial. Whether bracing to endure earthquakes, floods, hurricanes and tornadoes or man-made events, such as terrorism or other crimes, including physical and cyber attacks, every company should take steps to survive, recover and resume operations in the event of catastrophe. Basic preventative measures apply to any type of disaster or business interruption, but specific measures tailored to geographic or regional conditions should also be considered.

News and updates from SEMA's councils and committees.

Have a business challenge that goes beyond the walls of your shop? See a change in the market that needs to be made? Have an idea, but need some industry muscle to make it happen? Then it may be time for you to volunteer to be a leader and nominate yourself for a select committee seat on one of SEMA's councils or committees.

Officials with the Emirates Authority for Standardization and Metrology (ESMA) have signed a memo of understanding with SEMA that recognizes the growing importance of the specialty-equipment market in the United Arab Emirates.