Generate buzz for your products and services by participating in the 2012 SEMA News Product and Catalog Showcase featured in the June issue of SEMA News.
Tires and wheels are one of the most favored modifications that car
and truck owners make to their vehicles, since a single, relatively
simple change can entirely alter the appearance and character of a
vehicle.
When it comes to branding, search-engine optimization and, ultimately,
sales in this digital age, online videos can make a crucial difference
in a small company’s marketing. In the realm of sales alone, studies now
show web video to be a top influencer in consumer research and
purchasing decisions.
As significant numbers of businesses migrate to outside-the-enterprise
services, such as cloud computing and social media, legal experts say
they should consult with their attorneys to ensure that far-flung data
is protected, trackable and accessible.
Yes, that is Honest Charley Card, Hisself, parked in front of his
brand-new, 30,000-sq.-ft. speed parts store on Honest Street in
Chattanooga. Hot Rod’s Ralph Guldahl traveled to Tennessee in late 1970
to profile the legendary retailer, who had recently become the second
inductee into SEMA’s Hall of Fame.
Dean Moon’s legacy lives on at car events all over the world. Those in the know recognize the spun-aluminum disc wheels that land speed racers prized or the pressurized fuel tanks that rode on the noses of so many dragsters.
Technically known as rapid prototyping or additive fabrication, high-end medical, aerospace and automotive designers have used the process for nearly two decades to develop small thermoplastic prototypes and models for research and development purposes. Thanks to recent advances, however, the process is now both refined and cost-effective enough to create finished goods, including manufacturing tools, jigs and fixtures—not to mention end-use parts.
Providing young automotive enthusiasts with an opportunity to develop
and showcase their talents while being exposed to the automotive
aftermarket industry, Hot Rodders of Tomorrow launched in 2008 at the
Race & Performance Expo in St. Charles, Illinois, and has been
invited to compete at the SEMA Show every year since its inception.
A group of SEMA-member manufacturers recently descended on the Chinese capitol of Beijing, for the second annual SEMA China International Auto Parts Expo
(CIAPE) China Business Development Program—an intensive three days of
networking and one-on-one meetings with Chinese buyers from 24 cities
throughout China.
They say that hindsight is 20/20. The March 2011 issue of SEMA News
featured a Best Practices article on the how and why of disaster
planning, calling special attention to acts of God and other sudden
business interruptions (see callout box). Now, several months later, ATC Composites COO Chris Ripper strongly encourages SEMA News readers to revisit that article—and with good reason.