SEMA Action Network Seeks Unified Voice to Strengthen Impact
As the fight to defend our automotive pursuits continues, the necessity of showcasing the SEMA Action Network’s (SAN) efforts to the specialty-equipment industry remains critical. SEMA-member businesses represent an integral component in successfully reaching lawmakers in the United States and Canada with a unified message on important legislation. You, your colleagues and customers can help guide the course of the future.
Each legislative session, the SAN tracks and responds to hundreds of legislative initiatives affecting the specialty-equipment industry and the consumers it serves. Some bills will not advance past introduction; others will go on to become the laws of tomorrow.
Earlier this year, more than 50,000 off-highway vehicle enthusiasts gathered at the Johnson Valley Off-Highway Vehicle (OHV) Recreation Area in California for the seventh annual King of the Hammers. The event, known as the ultimate desert race, has evolved from 12 teams racing for bragging rights to more than 150 competing teams. Johnson Valley is the largest OHV area in the United States and draws at least 200,000 visitors annually while generating at least $260 million each year for the national economy. During the King of the Hammers event, racers take advantage of the area’s unique geography to race “Ultra 4” vehicles on a dry lakebed at speeds of more than 100 miles per hour and rock crawl through challenging boulder fields. This year, Congressman Paul Cook (R-CA) attended this important event in his home district and addressed a standing-room-only crowd at the drivers’ meeting.