The automotive restoration market is expected to continue to grow as the average age of vehicles on the road continues to increase, classic cars gain in popularity and Baby Boomers have more discretionary money to purchase these vehicles. It is estimated there are approximately 300,000 restoration projects in various stages of completion across the United States at any given time.

To accommodate demand for exhibit space in the Racing & Performance, Hot Rod Alley, and Restoration Marketplace sections of the 2010 SEMA Show, organizers are opening the large meeting rooms adjacent to the Las Vegas Convention Center's Central Hall.

The SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the SEMA Show floor into their own retail shops. Exhibitors in the Restyling & Car Care section registered 105 products in the New Products Showcase, and buyers scanned those entries more than 4,874 times.

SEMA provides opportunities for exhibiting companies to promote their company and products before and during the SEMA Show.

A photo gallery of Yamaha ATVs, Side x Sides, Rhinos and more from the 2009 SEMA Show.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

There are only two weeks left to submit nominations for the SEMA Person of the Year Award, which was established for SEMA members to honor a person for his/her outstanding contribution to the industry, above and beyond their normal job function.

Despite the lackluster economy, The hot-rod market, made up of restoration, street performance and street rod and custom niches, has still experienced significant growth, as 45% of buyers sold to street performance and 43% sold to restoration in 2009.

Booking your hotel rooms through the official SEMA Show Housing Bureau will ensure you get the best rates possible, and booking early is more important than ever with many hotels offering special “early-bird” rates to SEMA attendees, some of which expire in the next couple of weeks.