The SEMA Show is quickly approaching. Many have already finalized their travel arrangements, booked their hotels, confirmed their credentials and mapped out their on-site strategy. With so much going on during the week, it's important to have a list of required reading materials while at the Show. How do you plan to stay in the know during the SEMA Show?

To help ensure that you don't miss out on the important happenings while in Las Vegas, take note of the following required reading materials.

An annual focal point of automotive industry innovation, the SEMA Show connects manufacturers and retailers to deliver showcase products to the world's auto enthusiasts. SEMA President Chris Kersting shares some insight on the new, innovative programs available to 2010 SEMA Show attendees.

For the first time, exhibitors will determine the hottest cars and trucks of the SEMA Show simply by their choice of feature vehicles. The most prevalent car, truck and 4x4/SUV will be recognized with the inaugural SEMA Award.

SEMA's recent direct-mail campaign targeted more than 110,000 SEMA Show buyers across eight different industry segments—just one component in an overall strategy that includes print, online and telephone outreach.

Hanging signs are a great way to attract attention to your booth from a distance, so start planning now to save money and ensure there are no issues onsite.

SEMA and the Las Vegas Convention and Visitors Authority (LVCVA) join on a campaign to bring qualified buyers to the 2010 SEMA Show, reaching out to 15,000 quality leads from the SEMA Show database. 

Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the road is a potential candidate for custom wheels. In fact, about a third of all new-vehicle buyers modify their vehicle by adding custom wheels. Consumers who upgrade the wheels on their vehicles will usually also purchase higher-performance tires.

SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list. NOTE: The list is reserved for exhibitors of the 2010 SEMA Show.