Last week's Exhibitor Education Summit included more than 175 exhibitors who were presented with an in-depth look at the programs and services in place to increase SEMA Show ROI.

A stunning tribal graphic paint job, with matching Foose wheels and custom flip-forward hood, was enough to make Jerry Calder’s 2011 SS Camaro a winner in the 2011 SEMA Award Consumer Challenge.

A new collection of vehicles on display at the 2011 SEMA Show is highlighted each week in SEMA eNews. This week's selection features Honda vehicles with the specialty-equipment industry's touch.

A new collection of vehicles on display at the 2011 SEMA Show is highlighted each week in SEMA eNews. This week's selection features vehicles from Lexus with the specialty-equipment industry's touch.

Photos of the vehicles on display during last year's trade event are featured at www.semaphotos.com. A new group of vehicle photos are included in SEMA eNews each week. This week's photos are of vehicles from Subaru's lineup that made the trip to Vegas.

Taking dead aim at the driving enthusiast community, Fiat trotted out a sport version of the recently introduced Fiat 500. Legitimately tuned for the track, the Abarth (pronounced “ah-bart”) edition has 59% more horsepower and 70% more torque than the standard model.   

More than 2,000 auto enthusiasts from around the country applied for the opportunity to attend the 2011 SEMA Show and participate in the association's research and grassroots marketing efforts. Known as the Opinion Leaders Program (OLP), the 2011 SEMA Show marked the program's third consecutive year.

Exhibitors looking to enhance company exposure at the annual SEMA Show may want to consider hosting a table at the 2012 Industry Awards Banquet.