Announcements about new product releases, celebrity appearances, demonstrations and unique booth attractions are just some examples of what companies submit.

SEMA Battle of the Builders provides SEMA Show exhibitors and builders increased exposure.

SEMA Show exhibitors can expand their reach and product exposure by offering products to builders through the SEMA Show's Products for Project-Vehicle Builders list.

The competition has been narrowed down to 15 semi-finalists representing new, innovative products and services in the automotive specialty-equipment market.

Registration for the 2019 SEMA Show is open.

A&E hosted a press conference at the 2018 SEMA Show to talk about some exciting news for automotive enthusiasts.

The SEMA Overland Experience brings together vehicles and products that highlight the growing adventure-travel lifestyle.

One winner will receive a trip to the exclusive trade-only SEMA Show in Las Vegas.

SEMA Show attendees and exhibitors can take advantage of more than 100 professional development and industry-focused seminars.

Taking advantage of the New Products Showcase and its high-traffic location allows exhibitors to reach out to new business while still connecting with buyers on the Show floor. This additional outreach is not only free, but has proven to be effective.