Industry veteran Ira Gabriel has joined the SEMA executive team as vice president of marketing. The former publisher of Hot Rod magazine will work from SEMA’s headquarters in Diamond Bar, California, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA Data Co-op and the world-famous SEMA Show.
Holding promotions or contests can be an effective way to increase brand awareness. For many SEMA Show exhibitors, the prize package may include a trip or admission to the SEMA Show. The first step to a successful SEMA Show contest is to register your promotion and follow the approved guidelines.