Register here for the 2017 SEMA Show, taking place in Las Vegas, October 31–November 3.

Every SEMA Show vehicle has a story, but few intertwine the themes of mentorship, industry know-how, teamwork and inspiration as compellingly as Project Underdog.

Industry legend and SEMA Hall of Famer Dave McClelland talks about the ever-changing industry and how the SEMA Show continues to introduce new and innovative products year after year.

Relive the 2016 SEMA Show by tuning in this weekend for the “SEMA Battle of the Builders” TV special.

Register here for the 2017 SEMA Show, taking place in Las Vegas, October 31–November 3.

Learn about the 2017 SEMA Show’s value-added Show programs, discount opportunities, proven ways to attract buyers and promotion and sponsorship opportunities.

Watch an interview with Jessi Combs from the 2016 SEMA Show.

Reserve your booth for the 2017 SEMA Show, Tuesday–Friday, October 31–November 3.

Here’s a look at what makes the SEMA Show the most valuable and influential specialty-automotive trade show in the world.

Four hotels have been added to the list of properties available through the SEMAShow.com Travel & Lodging page.