News and updates from SEMA's councils and committees.

If you scan no farther than these next few words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko. Since you're browsing through SEMA News, you must be favored with some interest in the automotive specialty-equipment industry, and Lucsko's book offers a primer about where it began, how it evolved and, if not precisely where it's heading, at least an optimistic appraisal of why it will live on. [Read more]

Gregory Boutte, vice-president of eBay Motors, will lead a SEMA Show discussion exploring how auto and parts sales will change as the Internet evolves through social networking and mobile marketing.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions.

Legislators set classification standards and exempt street rods and custom vehicles from emissions inspection requirements.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

News and updates from SEMA's councils and committees.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape. Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.