The SEMA Industry Benchmarking Program analyzes sales trends at the manufacturer, retailer and WD levels.

SEMA is employing highly-targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, who was recently named as the acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited the SEMA headquarters to announce stepped up efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/AAIW.

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

SEMA is inviting car buffs and collectors to join in raising money for two children's charities by registering their vehicle(s) in the inaugural SEMA Show 'N Shine car show in Pasadena, California, on Saturday, August 1, 2009.

The June issue of SEMA News helps you find the opportunities with exclusive SEMA market research.

Lawmakers are seeking to enact legislation into law in 2009 that would fundamentally reform how Americans gain access to the nation’s health care system.

News and updates from SEMA's councils and committees.