Wheel and tire industry members are gearing up to reconnect in Las Vegas for the 2021 SEMA Show taking place November 2–5. Among the more than 1,300 SEMA Show exhibitors will be nearly 170 in the Wheel and Tire areas, where the industry will find the most comprehensive collection of new wheels and...

Whether you are a veteran attendee or are attending for the first time, there is always something new to see and a lot to learn at the SEMA Show. WTC members are invited to a webinar on Thursday, October 21 at 12:00 p.m. to join Greg Parker, prior WTC chairman and National Account Sales, Marketing &...

Maintaining proper care and cleaning of your wheels can help them last longer and look like new. Available as a free download, the WTC Wheel Care Guide provides proper wheel care tips and FAQs as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for...

Senators Richard Burr (R-NC) and Jon Tester (D-MT) have reintroduced the Recognizing the Protection of Motorsports (RPM) Act (S. 2736) in the U.S. Senate. The pro-motorsports, pro-business bill, which was reintroduced in the U.S. House of Representatives in May 2021, is critical to ensuring that...

In anticipation of the 2022 NASCAR Cup Series competition, NASCAR’s three Original Equipment Manufacturers recently unveiled their seventh generation (Next Gen) stock car models. The sleek designs closely mimic their street cars and feature 18-inch diameter wheels, secured by a single lug nut. As...

Sales of alternative power vehicles, while currently representing just 5% of all U.S. light vehicle sales today, are expected to reach 45% by 2035, according to new SEMA market research. Eighteen of the top 20 global automakers, which together represent around 90% of new car registrations worldwide...