From defeating EV mandates to protecting public lands and much more, SEMA's advocacy team is driving major wins.

Spy photographers have once again caught an upcoming vehicle undergoing testing, giving an early glimpse at what's to come before its official debut.

The legendary rock band will light up the stage with a high-voltage performance that'll shake the Las Vegas Strip on Friday, November 7.

By Ashley Reyes The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference returns to Anaheim, California, January 27-29, 2026, giving motorsports parts manufacturers unmatched access to private meetings with the automotive industry's top journalists, podcasters and content...

By Ashley Reyes The SEMA Professional Restylers Organization (PRO) has named Jonathan Barber, regional sales director at Bob Cook Sales, as the council's newest spotlight member. Get to know Barber in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? ...

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) is excited to announce its networking mixer taking place during the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21, 2025, from 5:00 p.m. to 7:00 p.m. EDT. RSVP here. Located in the Staybridge Suites, the...

By Ashley Reyes SEMA is accepting nominations for its prestigious Industry Awards that will be presented at the 2025 SEMA Show, November 4-7 in Las Vegas. Industry members who would like to recognize an outstanding business or individual who has made exceptional contributions to the automotive...

Available exclusively for registered attendees, the Registration Resource Center is one of many perks of securing your badge early.

SEMA members will gain unprecedented access to 3D scan, test-fit, measure and interact with EIGHT brand-new GM vehicles, August 20-21, in Detroit.

SEMA Fest organizers have compiled a list of frequently asked questions to make your experience the best one possible.