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eNews Article

NHTSA Proposes Automatic Emergency Braking Standard for New Vehicles

By the SEMA D.C. Office The National Highway Traffic Safety Administration (NHTSA) has issued a proposed rule to require automatic emergency braking (AEB) and pedestrian AEB systems on new passenger cars and light trucks weighing up to 10,000 lbs. Once finalized, the rule would be phased in over...

eNews Article

SEMA Market Report Webinar Helps Members Discover Untapped Business Opportunities

By Ashley Reyes SEMA members are invited to a live webinar on Wednesday, June 21, at 11:00 a.m. PDT to connect with the SEMA Market Research team and discuss the "2023 SEMA Market Report." The latest annual study, available for download Thursday, June 15, will give members an in-depth look at market...

eNews Article

TORA Volunteer Spotlight: Matt Caldwell of Tread Lightly!

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) has named Matt Caldwell as the council's newest spotlight volunteer. Caldwell is the executive director of Tread Lightly!, a non-profit organization that promotes the responsible use of motorized vehicles when recreating outdoors. Get to know...

eNews Article

Buyers and Attendees: Start Your SEMA Show Plan Here

Maximize your time at SEMA 2023, October 31-November 3 in Las Vegas, with these essential tips and resources.

Council or Network Update

WTC Expert Insight: The Importance of Balanced Wheel Assemblies

Learn why balancing your tires is an important aspect of vehicle maintenance and join the conversation on WTC’s LinkedIn!

Council or Network Update

Honor Wheel & Tire Visionaries: Nominate Now for the WTC Hall of Fame!

WTC is accepting nominations for its prestigious Hall of Fame award at www.sema.org/cn-awards. The award recognizes the most distinguished members of the wheel and tire aftermarket and is a testament to those who have made a profound influence in shaping the direction of the wheel and tire industry...

Council or Network Update

Tools to Build Your Personal Professional Traction

The WTC offers several ways to help you Build Personal Professional Traction in your career. By taking a three-step approach to engaging with the WTC, you can quickly become the most knowledgeable and connected individual within your organization for all things related to the wheel and tire...

Council or Network Update

Webinar: How to Create Wheel Designs That Will Sell

Designing wheels can be challenging. So what can wheel designers do within the confines of a circle that will meet buyers' needs for both fashion and functionality? WTC members are invited to join the live webinar "How to Design the Latest Wheels Fashion" on Thursday, June 15, at 12 p.m. EDT to...

Council or Network Update

Create Valuable Connections With Wheel and Tire Professionals, August 4

Since February of this year, wheel and tire industry professionals have expanded their networks by participating in the online networking series WTC Coffee & Conversation. Members who have not registered for the next event on August 4 at 9:00 a.m. PDT / 12:00 p.m. EDT can do so on this link. The...

Council or Network Update

Make a Difference In Just One Hour! Volunteer on a Subcommittee

Want to use your expertise to give back to the wheel and tire aftermarket? WTC subcommittees have open volunteer positions that can really benefit from your participation! Volunteering requires minimal time (as little as one hour per month), and it's a great way to get involved and make a difference...