By the SEMA D.C. Office The recent Specialty Equipment Market Association (SEMA) California Rally united industry leaders and lawmakers in Sacramento to address pressing issues affecting the automotive aftermarket industry. Assemblywoman Marie Waldron, Senator Bob Archuleta and Senator Josh Newman...

Watch the action as five finalists pitch their products to a live crowd at the world-renowned SEMA Show in hopes to secure a grand prize valued at $92,000.

By Ashley Reyes The specialty-equipment market showed positive results in 2022 with an overall market growth of 2% and reaching $51.8 billion in sales, according to the new "2023 SEMA Market Report." This continues a decade of growth for the industry, even among recent economic turmoil created by...

By SEMA Editors In partnership with Ford Motor Company, the SEMA Garage Detroit is excited to announce a Measuring Session for the newly designed '23 Ford SuperDuty. SEMA members will be allowed to test-fit prototypes, 3D scan and measure, and have a close-up experience with their builds. This event...

This exclusive program, taking place the Monday before the Show's official opening, will help new and seasoned professionals alike take their marketing to the next level.

By SEMA Editors Sources have captured RAM's "Project 291" undergoing testing in Colorado. The upcoming unibody pickup truck aims to expand the brand's presence in the South American market, but plans indicate it may be introduced in the U.S. under the name Ram Rampage R/T. Upon its launch, the...

The bill includes key provisions that will benefit automotive aftermarket businesses.