The SEMA Professional Restylers Organization (PRO) named Alea Leather Specialist Inc. as the council's newest spotlight member. Get to know the company's story in the SEMA News interview with Alea Leather Specialist, Inc.'s senior sales manager, Chase Harvey, below. SEMA News: Tell us the story of...

The SEMA Professional Restylers Organization (PRO) is proud to recognize its members who are celebrating milestone anniversaries as members of PRO in 2026! These companies have played a significant role in advancing the automotive restyling industry, and we are proud to recognize them for their...

Developing aftermarket products has become more complex as vehicles grow more advanced and regulated. The SEMA Garage is an advanced engineering center that exists to help member companies navigate that complexity by providing access to professional-grade engineering tools, testing capabilities and...

In partnership with Ford, SEMA Garage in Detroit is inviting aftermarket suppliers to participate in an upcoming measuring session featuring five Ford vehicles on Thursday, Sept. 24. RSVP now. RSVP The session will feature the '26 Ford F-150, '26 Ford Expedition, '26 Ford Explorer, '26 Ford Maverick...