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Press Release Article

2026 SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS

October 2026

2026 SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company achievements ahead of Show floor opening. -- DIAMOND BAR, Calif. (Oct 8, 2026) – The 2026 SEMA...

eNews Article

Earn Recognition for Your Build's Quality Engineering at the 2026 SEMA Show

The award honors a SEMA Show featured vehicle that demonstrates exceptional engineering.

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ONE MONTH AWAY: The Countdown to SEMA Fest Is On

Payment plans for one of the biggest celebrations of music and car culture––Friday, November 6, in Las Vegas––are available until October 9. Tickets are limited; don't wait until they sell out!

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2026 SEMA Show Kickoff Breakfast to Feature Jay Leno, Harley-Davidson CEO Artie Starrs, Top Industry Awards

The annual pre-Show gathering delivers executive perspective, product discovery and company achievements ahead of Show floor opening.

Press Release Article

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW

October 2026

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. -- DIAMOND BAR, Calif. (Oct. 7, 2026) – Seven leading automotive and powersports original equipment manufacturers (OEMs)...

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Docuseries Takes Viewers Behind the Scenes of Award-Winning Vehicle Builds

Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers.

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Register for SEMA, Help Protect What Drives the Aftermarket

The aftermarket's future depends on protecting the rights and businesses that keep it moving. See how SEMA's Government Affairs team is working to defend the industry.

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Spy Shots: Audi RS Q5 Sportback, All-Electric Mercedes-AMG GT SUV

Get an early glimpse at two new models from the German automakers.

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Put Your Automotive Passion to Work With a Career at SEMA

SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive specialty-equipment industry.

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Your SEMA Show Hotel Is Waiting––Find the Rate and Location That Works for You

SEMA Showgoers can choose from a range of properties through the official hotel block--all at the best prices--and best locations.