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Council or Network Update

Eight Ways Brands Maximized Creator Partnerships at the MPMC Media Trade Conference

By Brian LeBarron Content creators have become an increasingly important part of the marketing mix as digital platforms reshape how the aftermarket reaches buyers. At the 2026 SEMA Motorsports Products & Media Council (MPMC) Media Trade Conference (MTC), manufacturers and media partners focused on...

Council or Network Update

Recap: MPMC Members Unite at 2025 PRI Show Cross-Council Reception

SEMA Motorsports Products & Media Council (MPMC) members gathered at the 2025 PRI Show for a cross-council networking reception that highlighted the passion and innovation of the motorsports industry. Held in conjunction with the Future Leaders Network (FLN) and Truck & Off-Road Alliance (TORA), the...

Council or Network Update

Welcome New MPMC Members!

The SEMA Motorsports Products & Media Council (MPMC) is proud to welcome its newest members! Autofluencer Brenton Productions Inc. Campsite Carbon, LLC Crazy K Kustomz Enkei International Inc. Goss Auto Parts Juggernaut USA Motorhead Digital Performance Auto & Sound Magazine Rattletrap Productions...

Council or Network Update

Register: Professional Development Opportunity for MPMC Members

Looking to invest in professional development but don’t what program is right for you? SEMA Motorsports Products & Media Council (MPMC) members have a unique opportunity to join the SEMA Future Leaders Network (FLN) for its Professional Development Program tailored to the automotive aftermarket...

eNews Article

SEMA Can Help You With Up to $2,000 Toward Your Student Loans--Apply Now

The program helps employees of member companies pay down student loans from a college, university or trade school. Apply by April 3.

eNews Article

U.S. House Subcommittee Passes SEMA-Backed ADAS Bill, Critical Step for Right to Modify

Currently, there are no standards to properly calibrate the sensors and cameras that support ADAS features after a vehicle has been customized or modified. This new bill addresses this gap.

eNews Article

Movers & Shakers: Avery Dennison, Classic Recreations, Turn 14 Distribution

By SEMA News Editors Avery Dennison Promotes Bethany Nock to General Manager, Graphics Solutions North America Avery Dennison has promoted Bethany Nock to general manager, graphics solutions North America. Nock replaces Abby Monnot who has moved to a new position within Avery Dennison Materials...

eNews Article

New Jobs: Salesperson, Senior Accountant and More

The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.

eNews Article

Racing News: Small Tire Pro Stock Welcomes New Sponsor

Cleona, Pennsylvania-based G-Force Racing Transmissions has joined the drag-racing series as a sponsor for the 2026 season.

eNews Article

Gain Insights Into Current Tariff Developments During Upcoming Virtual Meeting

By Ashley Reyes SEMA members are invited to a timely discussion on tariffs impacting the aftermarket industry. Hosted by the Wheel, Tire, Suspension & Brake Council (WTSBC), the virtual Coffee and Conversation will take place via Zoom on Thursday, March 5, 2026, at 9:00 a.m. PST/12:00 p.m. EST...