By Ashley Reyes The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is where motorsports innovation meets unmatched media opportunities. If you've been, you already know its value. If you haven't, the first thing you should know is that it is not your average conference...

By SEMA News Editors The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting...

Chen's work will define the visual identity of the Show through signage, marketing and exclusive installations.

This year's contenders are raising the bar in style, engineering and performance. Preview them here before seeing them in person at the SEMA Show, Nov. 4-7, Las Vegas.

The webinar with leading exhibition specialists will guide you through all of the tools and resources that are available to you and your brand.

By SEMA News Editors Terrain Tamer Purchases Iconic Steve Irwin-Owned LandCruiser Troop Carrier Terrain Tamer, the Australian off-road and four-wheel-drive parts brand, has purchased a Toyota LandCruiser Troop Carrier previously owned by "Crocodile Hunter" Steve Irwin. Previously used at Irwin's...

Rollings will lead fundraising efforts for SEMA and PRI PAC and Driving Force Action SuperPAC

By Juan Torres SEMA Show exhibitors have begun sharing their latest announcements previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases, free of charge, at www.semashow.com/press-release to generate excitement and awareness, as well as possible...

By Ashley Reyes SEMA members have only a few days left to register for the SEMA Emerging Trends & Technology Network (ETTN) webinar, "Aftermarket Opportunities in EV," taking place Tuesday, September 16, at 1:00 p.m. EDT/10:00 a.m. PDT. The electric-vehicle (EV) aftermarket is still in its early...