Hot Rod Industry Alliance (HRIA) During SEMA Show week, all HRIA members are invited to celebrate and honor exceptional industry individuals during the HRIA Industry Awards Reception, Wednesday, October 31, 5:30 p.m., in the Las Vegas Hilton Hotel, Ballrooms A & B.

SEMA Show attendees are invited to join in the final countdown of the 2007 NHRA POWERade Drag Racing Series. The Final Four Championship contenders in each of the four POWERade Series categories (Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle) will come together at the NHRA Press Conference...

Toyota Corporate Marketing Manager Brian Smith will deliver his presentation, "Marketing for Personalization," at the 2007 SEMA Show Luncheon and Keynote Address, Monday, October 29. The presentation will include a 20-minute PowerPoint and Q&A session, and it will touch on specialty-equipment...

The world-famous crew from West Coast Customs will produce the ultimate automotive experience at the 2007 SEMA Show in Las Vegas, and you can be a part of it! Register online today at www.wccexperience.com to participate in the build-up program. Four new Dodge vehicles are transformed into West...

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The SEMA Store of the Future and Retail Resource Center at the 2007 SEMA Show is where you will discover the latest and best in display practices and retailing ideas designed to optimize your company's sales. You'll learn about lighting, fixtures and props, signage, packaging and POS/POP displays...

Dick Berggren, seen here with SEMA Chairman-Elect Rick Rollins (left) and SEMA Hall of Fame inductee Ron Funfar (right), will host the New Product Awards Breakfast held at the 2007 SEMA Show.

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Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: