For one week each year, the SEMA Show gathers the largest collection of outfitted, upgraded dirt shredders, people haulers and street machines that exist with the specialty-equipment industry.

SEMA will host a Mega Measuring Session from July 30–August 2 in the new SEMA Garage. Featured vehicles will include the ’14 Toyota Tundra, ’14 Chevrolet Silverado and ’14 Ford Focus ST.

The shooters at KGP Photography have photographed a Dodge Dart that is heavily covered in fresh camouflage, but what this disguised Dart represents is currently a mystery.

Here is a brief look at some of news and updates from around the specialty-equipment industry. Companies featured this week: ACAT Global, Brenton Productions, RealTruck.com and more.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week.

SEMA wants to hear from those who measured the Ford Ranger T6 and/or Toyota HiLux. These vehicles were imported to the United States to offer SEMA members the opportunity to measure hard-to-obtain vehicles popular outside the United States but not sold in this country.

The top factors influencing a buyer’s decision to stop at a booth are the displays and product demonstrations, according to a survey of buyers from the 2012 SEMA Show.

When was the last time that you went shopping for a new TV? How about some furniture? Or jewelry for that special someone? Chances are you were offered a consumer-financing payment option to help you buy what you wanted right then and there.

One in four buyers expected to attend the 2013 SEMA Show reside outside the United States. Help them find your booth! Show exhibitors looking to export should sign up for a free listing in the 2013–2014 SEMA International Buyers’ Guide (IBG).

The ’14 Jeep Cherokee midsize SUV SEMA Measuring Session will be held July 17, 2013, at QEK in Auburn Hills, Michigan.