Join members of the SEMA family for good food, drink and conversation at a networking mixer to be held September 24, 2013, from 6:00 p.m.–8:00 p.m., in conjunction with the Performance Warehouse Association (PWA) Conference in Phoenix. The conference takes place September 22–24, and you must be...
Mobile devices are creating a commerce revolution. The Internet modernized sales and marketing a decade ago, but today’s companies need more than a website altered to fit smartphones. Smart businesses and smart marketers must learn to develop mobile-specific tools and techniques.The new Emerging...
SEMA Member JR Products Hosts Empire State Congressman Members of Congress stand for re-election every two years, which often leads to quick turnover among the 435 seats in the U.S. House of Representatives. In upstate New York near Buffalo, voters recently elected a new legislator with a career in...
This year marks SEMA’s 50th birthday—a remarkable milestone for the association. Many trace the specialty-equipment market’s official beginning to 1928 when George Wight opened the Bell Auto Parts speed shop, but the roots go much deeper. People have been looking for ways to travel faster and in...
Three years ago, SEMA teamed with Clemson University’s International Center for Automotive Research (CU-ICAR) to offer SEMA members access to product-development analysis, testing, simulation resources and engineering talent. John Waraniak, SEMA’s vice president of vehicle technology, sees this as...
SEMA Programs for Global ExportsGrowing demand for U.S. products among the more than 95% of the world’s consumers who reside outside the country has resulted in a five-fold growth in American exports from 1985–2012, according to a Federal Reserve Bank report, and a record number of American...
E-mail marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money at the table, according to two new reports on e-mail usage.A full 41% of all e-mail is now read on mobile devices—smartphones and tablets—and that’s a spike in preference that...
Current Report Details Slow But Steady Industry ImprovementThings are looking up. That’s the overall impression cast by the just-released 2013 SEMA Annual Market Report. The new study provides a composite view of the automotive specialty-equipment industry and new-vehicle sales, and is packed with...