Network with industry leaders, race in the pinewood drags to support SEMA Cares, and join us in honoring this year's TORA award winners.

Custom FN Customs’ won the 2023 TORA Feature Vehicle Best in Show award for the company’s ’72 Chevrolet Blazer build. The SEMA Truck & Off-Road Alliance (TORA) will feature eight innovative builds at the SEMA Show as part of the council’s Feature Vehicle Showcase. The vehicles will be displayed at...

The SEMA Truck & Off-Road Alliance is hosting a Happy Hour at the 2024 SEMA Show on Tuesday, Nov. 5, from 4 – 5 p.m. in Central Hall, Booth #22200 – Toyota. The TORA Happy Hour is the ideal event where members can expand their network, connect with industry peers and colleagues, and close out day...

Mark your calendars for TORA’s SEMA Show education session: Truck and Off-Road Builders’ Panel, Powered by TORA Tuesday, Nov. 5, 11 a.m. – 12 p.m. (West Hall W316) Truck and off-road accessories are one of the most lucrative and influential segments as modifying and accessorizing vehicles continues...

By Eric Ammerman TYRI is proud to announce that their new circuit board production facility in Kungsbacka, Sweden is now fully operational. A Game Changer for TYRI With the first circuit board cards produced, the factory is now up and running with the ability to produce up to 3 million units per...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council’s newest member companies! American Expedition Vehicles Armadillo Designs, Inc. Billet Racing Boss One Media LLC Cache Inc. Firewire LEDs Freel Good Performance Full Throttle Equipment Kentucky Truck Tuning License Plate Media...

The SEMA Truck & Off-Road Alliance (TORA) named Adventure Lifestyle Group as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Chris Gramelspacher, Adventure Lifestyle Group's director of strategic initiatives, below. SEMA News: Tell us the story...