Hyundai will host the Sonata, Genesis, Veloster R-Spec, Elantra GT Measuring Session at its headquarters in Fountain Valley, California, May 21, 2014.

Legislation that originally repealed the six-year limitation for applying a salvage brand to a motor vehicle for which the cost of being repaired exceeded its value was signed into law by Governor John Hickenlooper.

Sunoco will become an official sponsor of the NHRA in 2015. The 10-year agreement calls for Sunoco to become the official racing fuel of the NHRA and will be the exclusive on-site gasoline and nitromethane supplier at all NHRA Mello Yello Drag Racing Series national events. Sunoco gasoline will be...

There are currently 11 hotels available to 2014 SEMA Showgoers that are located within 1 mile of the Las Vegas Convention Center. Check out the locations, rates and availability by using the Travel and Lodging page on www.SEMAShow.com.

Industry veteran Ira Gabriel has joined the SEMA executive team as vice president of marketing. The former publisher of Hot Rod magazine will work from SEMA’s headquarters in Diamond Bar, California, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA...

Royal Purple has announced it has joined forces with Subaru Rally Team USA in a multi-year agreement. The team, managed by Subaru technical partner Vermont SportsCar, will begin to utilize Royal Purple products in each of its factory Rally and Rallycross teams.

Holding promotions or contests can be an effective way to increase brand awareness. For many SEMA Show exhibitors, the prize package may include a trip or admission to the SEMA Show. The first step to a successful SEMA Show contest is to register your promotion and follow the approved guidelines.

Jerry Green, 76, who had been battling Parkinson’s Disease for the past 10+ years, passed away Friday, May 2. Green was known as the “Godfather” of Ford Motor Co.’s involvement at SEMA, and he was fully dedicated to Ford Motor Co. and Ford Racing.

Famed dragster and funny car racer Kenny Safford has passed away.

Southern California's Inland Empire-based companies interested in growing their export business are invited to attend the 2014 Annual Inland Empire World Trade Conference, organized by the California Inland Empire District Council (CIEDEC) in cooperation with the U.S. Department of Commerce...