While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.

The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.

SEMA eNews highlights SEMA-member companies' websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail.

Masters Entertainment Group Inc. has produced six 30-minute programs that will air covering the 2014 SEMA Show from Las Vegas.

The priority media registration deadline for the annual MPMC Media Trade Conference is Tuesday, December 16.

As a member of the association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

Mike Spagnola, SEMA vice president of OEM and Product Development Programs, recently did a Q&A about the SEMA Garage with Dennis Pittsenbarger, host of the Discovery Channel production “Highway to Sell” at the 2014 SEMA Show.

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success.

News and updates from around the specialty-equipment market.

SEMA Manufacturing Members: Set a date and time to access the 2015 Chevy Colorado 4WD LT Crew Long Box at the SEMA Garage during the month of December.