The SEMA Cross-Council Mixer at King of the Hammers in Johnson Valley, California in February featured valuable connections and conversations between members of SEMA’s councils and networks, SEMA staff, and various off-road associations. Guests enjoyed food and drink while hearing from...

The SEMA Truck & Off-Road Alliance (TORA) recently convened for its long-range planning meeting at COBB Tuning in Austin, Texas, bringing together TORA select committee members to chart a course for the future of the council.       The long-range planning meeting, unlike monthly volunteer meetings...

Aspiring leaders in the automotive aftermarket industry have limited time left to apply for the SEMA Future Leaders Network (FLN) Professional Development Program (PDP), taking place at the SEMA Garage in Detroit, Michigan, May 7-9. Focusing on team leadership development, the program will offer...

The SEMA Truck & Off-Road Alliance (TORA) named Chad Cole, director of automotive sales at Blue Ox, as the council's newest spotlight member. Get to know Cole in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road industry?  Chad Cole: I...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Credencys Distinguished Customs Full Force Diesel Performance, Inc. Gearhead Fabworks ProtoTITAN, LLC Rad Designs Offroad