Media and exhibitors at the 2017 SEMA Show will get an advance preview of select vehicles during the Cruise In—a new feature that will take place during the SEMA Show Exhibitor Appreciation Reception, Monday, October 30, 2017.

Jacob Neuenschwander, 22, will travel to Las Vegas in a few months to compete in the 2017 SEMA Battle of the Builders.

A good media strategy can generate increased product awareness and lead to profitable sales.

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place August 24 in Pleasanton, California.

Get a sneak peek into the builds of two Battle of the Builders® (BOTB) competitors.

The SEMA Career Center wants to help your company conduct the best interviews to ensure that you hire top talent that fits your organizational culture.

Nearly 500 members of the automotive specialty-parts industry attended the 2017 SEMA Installation and Gala to pay tribute to the specialty-equipment industry’s pioneers and dedicated volunteers.

News and updates from across the specialty-equipment industry.

The application deadline to host a press conference at the 2017 SEMA Show has passed, and Show management has already begun developing the official schedule.

This is the ’19 Shelby GT350 caught running the streets of Dearborn, Michigan.